About me
ULTRA TRAIL RUNNER • MARKETING STRATEGIST • STORYTELLER
JESSI ELDER
BASED IN SALT LAKE CITY, UTAH
Professionally,Would you believe me if I told you my career began with a mechanical engineering degree?
It only took a year of designing underground electrical distribution systems for me to act on the relentless pull in my gut.
That spark began with one blank page, which slowly turned into a full novel. The coals deep within me glowed brighter, and I started a mental health blog, a public space to bleed onto the page.
Once the flames caught, there was no putting them out.
Less than three years into my first engineering role, I left it behind to follow my creative dreams and build something of my own. I started a content writing business, and just months later, moved 1,500 miles across the country to live where my heart belongs.
It became a pattern — chasing what felt true and listening to my intuition. My inner wisdom guided me like a North Star to develop a skillset rooted in storytelling, strategy, and creative direction.
Content writing clients led to a full-time marketing role — and now, to this.
I’m in a season of building a life and career that feel aligned. A balance shaped by long days on the trail, creative expression, and meaningful work with brands I genuinely believe in.
What matters most to me in my work is simple:
Not just what you say, but how it feels.
I believe the best marketing doesn’t feel like marketing. It feels like clarity and honesty. Like something real. ♡
WORKING TOGETHER
I partner with trail running and outdoor brands who care deeply about what they’re building and how they show up in the world. Brands who value thoughtful storytelling and want to create work that truly connects.
My role is to help bring clarity to your message, shape your story, and create work that connects your brand with the right people, in a way that feels grounded in who you are.
Personally.I wear my heart on my sleeve, love to ramble about mental health, and run far distances on trails. I feel the most me when I'm moving my body outside, especially in the mountains gazing out over w i d e, o p e n spaces.
Often, I return to my writing desk with scattered notes I took on the trail and weave them together to create stories.
I am a passionate, adventurous, goofy forest fairy at heart.
PERSONAL CREATIVE PROJECTS
I spent five years writing, editing, and rewriting my debut fiction novel — now tucked away for safekeeping.
I write poetry as a form of art therapy, take portraits and nature shots that inspire me, and share pieces of my life through social media and my blog.
One thing remains consistent across everything I create: my voice.
At the core of my work is me — my heart, my experiences, the way I move through the world. I don’t know how to create without feeling. I don’t know how to write without meaning it.
Wherever my art ends up, I hope it carries a story that can be felt. A story shaped by the mountains I often wander and the peaks and valleys of my own life.
