I’ve spent my career leading marketing strategy, brand rebuilds, and content creation. I now bring that experience into more intentional, collaborative work.

Who I work with

I do my best work with people and teams who care deeply about what they’re building and how it impacts others. Many of the projects I’m drawn to live in the outdoor, running, and wellness space, or are rooted in community. I’m especially aligned with thoughtful humans who value intention over noise and depth over quick wins.

Notes from clients →

“Jessi's high-quality work and reliability have supported our organic search growth. She'll go the extra mile to meet the needs of our niche company and its diverse audience while covering broad topics. My team values her partnership — yours will too.”
“We trust Jessi to write a wide variety of copy and content for our largest clients. She is an incredible collaborator and partner. She is thorough, asks good questions, is attentive to detail and keeps communication open throughout each project.”
“Whether it requires independently conceptualizing a topic that effectively promotes our product, creating colorful language that engages our audience, or conducting research and engaging in interviews with companies on our behalf, Jessi is a reliable and talented freelance resource that has benefited our brand.”
“Jessi has been absolutely incredible to work with!! She's personable, professional, communicative, and completes blogs on time as well as maintains your unique voice. HIGHLY recommend her for any blog work you have! She's the best!!!”
“Jessi was able to step in, generate relatable content in expeditious fashion, and repurpose our brand’s thoughts into living, breathing information, so that we could concentrate on growing our brand in other ways. Her style is elegant, organized, and she integrated seamlessly into our team. 1000% would recommend!!”
“One of the best writers I’ve had the opportunity to work with. Met all deadlines with high quality work. Recommended without any reservations.”

My approach

My work sits at the intersection of strategy, storytelling, and creative direction — shaping not just what you create, but how it feels and connects.

CLARITY
Defining your message, audience, and direction so your work feels focused and purposeful.
What this looks like:
- Clarifying your messaging and positioning
- Defining your audience and priorities
- Shaping campaigns and content direction
- Identifying what matters and what doesn’t
EXPRESSION
Bringing your brand to life through story-driven content that feels human and intentional.
What this looks like:
- Email marketing
- Website design and copywriting
- Brand and athlete storytelling (photo and video)
- Short-form video and social content
- Long-form storytelling in blogs and digital publications
ALIGNMENT
Ensuring your visuals, voice, and content work together and reflect what you stand for.
What this looks like:
- Voice and tone development
- Creative direction for campaigns and content
- Brand consistency across platforms
- Feedback and refinement across existing work

Engagement Types

Each project is shaped around your goals, timeline, and the kind of support you need.

Some clients come to me for a specific need — like a campaign, website, or content shoot — while others are looking for ongoing support across strategy, storytelling, and creative direction.

I offer both project-based work and select ongoing partnerships, depending on what makes the most sense for your goals.

Project-based

Campaigns, websites, content shoots, or focused strategy work

Ongoing support

Monthly or seasonal partnerships across content, strategy, and creative direction

Pricing

Projects are scoped based on your goals, timeline, and level of support needed.

Most engagements are custom, with project minimums in place. I’m happy to put together a tailored proposal once I have a better sense of what you’re looking for.

Let’s create something meaningful together ♡

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